Rabu, 09 Maret 2011

20 Examples of Great Facebook Pages

Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important.

Up to this point the top metric for social marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz.

Although only 15.4% of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing. Now is the perfect opportunity for your business to take advantage of the opportunities that social media offers for getting found by prospects and interacting with prospective customers. While other companies struggle with whether or not to participate you can be out in the trenches gathering fans and gaining evangelists.

One great way to do this is through a Facebook Page. These pages offer a venue for your fans to interact, participate in discussions regarding your business, and stay informed about the going ons at your company. Creating a Facebook Page is easy, but before you do, take a look 20 companies I've compiled that have gotten a head start and find out how they are doing it right!

1. Skittles
skittles facebook fan pag

Skittles launched a "Win the Rainbow" contest asking its fans "what they would do for a Skittles vending machine," which garnered entries that racked up hundreds of thousands of views on YouTube.

2. Zappos

zappos facebook fan pageThe Zappos Fan Page has a great call to action that tells visitors exactly what they should be doing the first time they come to the site. They also have a "Fan of the Week" section where they ask fans to send in pictures of themselves posing with a Zappos box in the photo.

3. McDonalds
McDonald's Facebook Fan Page

McDonald's Fan Page includes a number of short quick mental games that are not only addicting but also allow fans to share their scores with their friends promoting viral sharing.

4. Harley Davidson
Harley Davidson Facebook Fan Page

Harley Davidson's page includes a number of informational resources that educate their fans on interesting topics ranging from how to ride to the history of Harley Davidson.

5. iTunes
iTunes Facebook Fan Page

The iTunes Fan Page brings much of the functionality of the iTunes Store right to their Facebook page. Search for artists or check out the most popular hits of the week right from Facebook!

6. Jones Soda

Jones Soda Facebook Fan PageThe Jones Soda page has a number of engaging opportunities for fans. From the fan page you can order personalized Jones Soda, get the iPhone App, or take the weekly poll.

7. VitaminWater
VitaminWater Facebook Fan Page

VitaminWater is using its Fan Page as its main online presence. Learn about upcoming product releases such as their newest flavor Stur-D right from Facebook.

8. Doritos
Doritos Facebook Fan Page

Doritos uses their Fan Page to share all of their recent commercials including many of the ones submitted by fans. The quality and hilarity of many of the video shorts is sure to keep fans coming back.

9. Best BuyBest Buy Facebook Fan Page

Best Buy's Fan Page lets you shop and read reviews from products right on Facebook. Not sure which flat screen tv you want to buy? Get feedback from their over 2.5 million fans so you don't make a bad decision.

10. Porsche
Porche Facebook Fan Page

Porche has built its popularity on the style and elegance of its cars. Its Facebook Page capitalizes on this allowing you to flip through a number of their models and includes the ability to "start a web special" if one catches your eye. If their cars are a little out of your price range you can use the color styler to create a custom make and model and send it to a friend who, if you're lucky, might let you sit shot gun.

11. Kaplan SAT
Kaplan SAT Facebook Fan Page

Kaplan's Facebook Fan Page makes studying for the SAT fun. Join the SAT Quizbank Daily Challenge to compete against other fan's answering realistic SAT question.

12. Redbull
Red Bull Facebook Fan Page

Redbull's page is another great example of an incredible CTA. Upon first visiting you only have one option "Like" their page. After that you can watch a number of their extreme sport videos from all over the world.

13. Dell
Dell Facebook Fan Page

Dell was one of the first big companies to embrace social media. They continue to build their customer engagement by allowing fans to ask for advice, get reviews, or get personlized recommendations right from their fan page.

14. Starbucks
Starbucks Facebook Fan Page

Starbucks recognizes that one of the best recommendations is going to be one from a friend. That's why it has made the main offer on their Facebook Fan Page the ability to give a Starbucks card as gift.

15. REI
REI Facebook PageREI's page is another great example of CTA usage and customer education. They're being very clear about what they have to offer and what they want you to do.

16. Burt's Bees
Burts Bees Facebook Fan Page

Burt's Bees gets cute with their Fan Page playing on the emotions of their fans. We like you don't you like us? Well then click the "Like" button =)

17. Victoria Secret

Victoria Secret Facebook Fan Page

A picture is worth 1,000 words, and on the Victoria Secret Fan Page you get access to their iPad and iPhone apps. Now you can "get sexy, anywhere, anytime."

18. Sony
Sony Facebook Fan Page

Another example of fan engagement, on the Sony Fan Page you can vote to help decide how their game LittleBigPlanet 2 is designed.

19. NFL
NFL Facebook Fan Page

The call-to-action at the top of the page pretty much says it all. "Like the NFL to receive breaking news updates, exclusive offers, and the best content and information from around the league."

20. Coca Cola
Coca Cola Facebook Fan Page

Cocal Cola has a wide variety of resources on the Fan Page. They do a very good job of promoting their presence on the wide variety of social networks such as Twitter, MySpace, YouTube, and Flickr with their fans.

Selasa, 08 Maret 2011

10 Website Traffic Ideas

webtrafficIf there is one thing that every Internet marketer wants it is more visitors to their website. This topic has been covered in various ways in the past. As a refresher here are 10 of the most popular ways to get more website traffic.

1. Pay per click advertising.
Google Adwords continues to dominate this advertising strategy. However Yahoo Marketing, 7Search, Bidvertiser, and many other paid search engines offer affordable alternatives.

2. Blogging. A well-written blog article can bring search engine traffic. It can also increase the number of subscribers to your RSS feed which can lead to repeat visitors and more traffic.

3. Social bookmarking. To bookmark your blog URL into some of the top social directories use a bookmarking sites such as Social Marker. This helps the search engines to find you and can lead to more website visitors.

4. Article marketing. This is still a great long term strategy for promoting a website. So the reader can easily find you include a link to your website in your resource box.

5. Article videos.
There are services such as Article Video Robot that will convert articles into videos. You then submit it to the top shared video sites such as You Tube and Yahoo.

6. Video marketing. Google owns You Tube which gets 85% of all video traffic. Doing video marketing is a good way to show up in the search engines and create website visitors.

7. Email marketing. Anytime you send a mailing out your list you can include a link back to your website. This should include blog updates and announcing new products.

8. Publish a newsletter.
These are known as Ezines and have been around now for almost 15 years online. This is a good way to provide useful information to people as well as promote products in your online newsletter.

9. Viral marketing. It is a good thing anytime you can get somebody to tell somebody else about your Internet business. Ways to create viral marketing include reports, articles, ebooks, and so on. This could also include posting the video on You Tube that goes viral all over the Internet.

10. Go offline. You can still drive traffic to your website the old fashion way including flyers, business cards, newspaper advertising, and radio. Many times this is dependent upon what your actual budget is as off-line marketing can be expensive.

These are 10 ways to get more website traffic. Rather than concentrating on one specific way if you spread your advertising tactics around your traffic will increase

Senin, 07 Maret 2011

How to Attract Links and Increase Web Traffic – The Ultimate Guide

Links and traffic… who wants some?

The number of excellent resources that have come out since the beginning of the year on attracting links and building traffic has really mushroomed. Plus there are some timeless classics that are still very relevant today.

I think it makes sense to compile the very best in one handy location and share it, so here’s my entire collection. If I missed your link and traffic resource let me know and I’ll take a look.

Now, it doesn’t matter if you like the term “link baiting” or not. It’s the process that one goes through to attract links that matters, not whether you prefer to think of your content as bait for links. I like to think that creating content that increases web traffic and builds links simply falls under the general social media optimization marketing buzz phrase that is gaining in popularity.

So, here’s your ultimate “how to” guide to creating content that attracts links and drives traffic in the social media environment:

101 Ways to Build Link Popularity in 2006 | SEO Book

101 Web Marketing Ideas and Tips | SEOpedia

25 Tips for Marketing Your Blog | Online Marketing Blog

10 Remarkably Effective Strategies for Driving Traffic | SEOMoz

8 Reasons Why Lists Are Good for Getting Traffic to Your Blog | Problogger

7 Ways to Get to the Top of the del.ico.us Popular Page | Problogger

3 Ways to Immediately Increase Search Engine Traffic | Performancing

How to Get Traffic For Your Blog | Seth Godin

The Art of Linkbaiting | Performancing

The Art of Blog | SEO Black Hat

What is Linkbaiting? | Modern Life is Rubbish

SEO Advice: Linkbait and Linkbaiting | Matt Cutts of Google

Problogger Link Baiting Series | Problogger

Secrets to Beating the Sandbox 2.0 Revealed | Link Building Blog

What Makes a Site Link-Worthy? | Eric Ward

Using Digg to Attract Hits | Slate

Using Digg and Netscape to Get Traffic | Pronet Advertising

Social Bookmarking for Traffic | SiteProNews

The Sandbox and Delicious | Graywolf’s SEO Blog

Unleashing the IdeaVirus | Seth Godin

Viral Copy | Copyblogger

Building Traffic to Build Your Fan Club | Copyblogger

Trust Rank and Your Domain | Link Building Blog

Generating Buzz With Link Baiting and Viral Campaigns | Search Engine Watch

Linkbaiting for Fun & Profit | Search Engine Journal

Link Building Guide | Jim Westergren

Link Baiting & Effective Link Building | Search Engine Journal

Link Baiting and Viral Search Success | Search Engine Roundtable

How Much is Link Bait Worth? | Cartoon Barry

Link Baiting (How Nick Wilson Created SEO Even Seth Godin Could Love) | Stuntdubl

Link Baiting Case Study from Search Engine Journal | Search Engine Journal

Link Bait | SEO Book

The 8 Free Things Every Site Should Do | Seth Godin at Squidoo

Building Traffic With Article Marketing | Copyblogger

Link Building Blog | Text Link Ads

Link Building Wiki | Text Link Brokers

Advanced Link Building Tactics | SEOMoz

Let me know in the comments if I missed something that isn’t covered by one of these resources. Happy reading!

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