Senin, 09 Februari 2009

Meet Ginny Albert: Linkedin T-Shirt Professionals Group Member

I'm excited to introduce the members of the LinkedIn T-Shirt Professionals Group. Watch for more member profiles as members reveal valuable secrets, share their expertise, and offer useful advice.


• Ginny Albert
• Artist/T-shirt designer GinnyArt Online
http://www.cafepress.com/ginnyart

What segment of the T-shirt industry do you work in?

"Design"


Tell us about your company and your role in it:

"My company is currently a sole proprietorship. I am the artist whose designs appear on what I call "Chic Shirts" The cafepress site places the designs on various items of my choosing -- greeting cards, tote bags, figurines, mouse pads, etc. Once in a while I use a outside silkscreener, particularly when I'm involved in a trade show."

What makes you/your company remarkable?

"The fact that everything is created by me, the concept of GinnyArt, which is expanding from T-shirts into art exhibits, a novel, and a screenplay. The novel entitled "Which Man," was published in July 2007, and is available at Amazon.com, etc. "Which Man" is also required reading at the University of Nebraska-Lincoln, and is available on the shelves of Georgia State University (Book Store), where I am currently a film major. In December, 2008, I adapted "Which Man" to screenplay format and plan to pitch it to the film industry. My company is multi-facted -- arts and literature. On October 18, 2008 my ink drawings garnered 3rd prize at Smyrna, Georgia's Spirit Walk Art Exhibit. Such drawings will be displayed in 2 exhibits in early 2009. My writer's web site is www.ginnyalbertromanticsuspensemaven.com."


Tell us about your T-shirt expertise and areas of interest.


"I still have much to learn about the T-shirt industry. What I do know is that the T-shirt is so flexible, and will always be vogue. I immediately felt my designs were uniquely suited for display on T-shirts -- particularly the fitted tee."

How did you get your start in the T-shirt industry?

"In 2003 when I wasn't so certain I would ever have art exhibits, or indeed whether my work qualified as art. So, I felt the T-shirt would be the best place to display my designs. After taking a course in business, I launched the on-line store GinnyArt Online."


From where do you draw your inspiration? Motivation? Ideas?


"Love and nature -- mostly botanicals"


What are some challenges you currently face or have overcome in your career? Lessons learned?

"Sharing my designs is a great drawback. In fact, numerous people have informed me that they saw one of my shirts somewhere. It never is completely my design, but I have found that people can make an offshoot of an already existing design, making it different enough that it isn't close enough to your design to be a forgery. I've learned to tread carefully."



What accomplishments are you most proud of?

"My cafepress website. The fact that I have two artistic endeavors that I love well enough to make my life's work. That I published the novel, "Which Man," and that it is required reading at the University of Nebraska. That I am a senior at Georgia State University, majoring in film, and that I now have a screenplay to market. That I feel confident that I have a future in the T-shirt industry."


What advice would you offer to someone new to the industry? Any tips or trade “secrets” you want to share?

"Just be as innovative as you want, and never give up. Early on I wrote down a small list of milestones that I had already achieved, and then I wrote down milestones I wanted to achieve. So many of them have come to fruition. So move forward with your idea, no matter the doubts of naysayers."

What is something unique that you can contribute to the LinkedIn T-shirt Professionals group?

"Creative ideas. In fact, I have an idea that could be utilized by all makers of T-shirts, hoodies, jerseys, etc. It's important and has to do with child safety."

What are you looking to find in the LinkedIn T-Shirt Professionals group? What types of people do you want to connect with?

"I am seeking to partner with someone whose vision is like my own. I believe that there is someone who may have more business experience than I, who will happily handle that part of the business (though I will be aware of all that is going on), while I create. I want to connect with people who are innovative and not afraid to take risks. Anyone I connect with will also have a humanitarian trait, so that ultimately, we can do something that truly contributes to the wellbeing of all human beings."

Do you have an experience with the LinkedIn T-Shirt Professionals group you’d like to share? Have you made some valuable connections?

"So far I haven't connect with anyone. Though, I truly would welcome the opportunity to do so."

Are there any favorite online resources you’d like to share?

"Not off hand, though something may come to mind later. Oh, I also have some of my work at www.hometowngallery.com -- search under artists for Ginny Albert. It's a nice place to display your work. There is another site called www.simplylicensed.com where designs can be displayed."

Is there anything else you want the world to know about you or your company?

"I want the world to know that I am the grandmother of a 18 month old grandson, Jason Wesley. He is the light of my life. My company has a bright future."

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Members are welcome to complete the interview and will each be featured here for one week. If you are a T-Shirt Professional looking to make new business connections, join LinkedIn and look us up for details!

Senin, 02 Februari 2009

Meet Kevin Gudmundsen: LinkedIn T-Shirt Professionals Group Member

I'm excited to introduce the members of the LinkedIn T-Shirt Professionals Group. Watch for more member profiles as members reveal valuable secrets, share their expertise, and offer useful advice.


• Kevin Gudmundsen
• Father/Son Team behind Proteus Apparel
LinkedIn Profile
http://www.proteusapparel.com

What segment of the T-shirt industry do you work in?

"Web retail - design and sales"


Tell us about your company and your role in it:


"Proteus apparel started 2 years ago as a way for my college son to try and make some money. I am the bank, he is the creative genius. We are oil and water but we somehow make it work. I throw out the ideas to my son and he messes with them to make them possible for his target age audience."

What makes you/your company remarkable?

"All the designs are done by Josh a 3rd year art student - the designs are mostly all over prints (front and back) that require a belt printer. We are building the company slowly through customer input."


Tell us about your T-shirt expertise and areas of interest.


"No expertise to be honest - just trying to figure it out as we go along. Interested in the skateboard and surf culture."


How did you get your start in the T-shirt industry?


"Started printing designs in the garage with a 4 screen press. Progressed to a professional printer."


From where do you draw your inspiration? Motivation? Ideas?


"That crazy, trend setting son of mine - he just knows what people will like, he bases it on 'would I wear this' if he never grows up we are in good shape. ;)"


What are some challenges you currently face or have overcome in your career? Lessons learned?

"Biggest challenge - awareness, web traffic, barriers to retail distribution, and the big one - money and cash flow."


What accomplishments are you most proud of?

"The designs are great - we found a very experienced and capable printing partner."


What advice would you offer to someone new to the industry? Any tips or trade “secrets” you want to share?

"Printing mass quantities of shirts before you have a buyer is not the way to go. Get better customer feedback on designs and print what sells. Estimate the amount of money you will need to get going and then double it! Prepare to be in it for the long hall, it takes a lot longer than you think it will. NETWORK, NETWORK, NETWORK."


What is something unique that you can contribute to the LinkedIn T-shirt Professionals group?

"What not to do, resources for printing and marketing."

What are you looking to find in the LinkedIn T-Shirt Professionals group? What types of people do you want to connect with?

"Those that have found secrets for increasing web traffic, getting into retail stores and getting publicity for their designs and website. Cross promotions and linking with other non competing web retailers."


Do you have an experience with the LinkedIn T-Shirt Professionals group you’d like to share? Have you made some valuable connections?


"Have had good advice from this group and also the group I started called simply 'T-shirts'"

Are there any favorite online resources you’d like to share?

"T-shirt forum has great ideas, links and advice."

Is there anything else you want the world to know about you or your company?

"WE ARE HERE! We are putting the finishing touches on a viral video contest with people wearing our shirts that we hope to generate traffic and interest and ultimately sales. Check out the details on our website."

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Members are welcome to complete the interview and will each be featured here for one week. If you are a T-Shirt Professional looking to make new business connections, join LinkedIn and look us up for details!

Senin, 26 Januari 2009

Meet Philip Hepler: LinkedIn T-Shirt Professionals Group Member

I'm excited to introduce the members of the LinkedIn T-Shirt Professionals Group. Watch for more member profiles as members reveal valuable secrets, share their expertise, and offer useful advice.

•Philip Hepler
•Freelance Graphic Designer & owner of 316 Graphics
Philip Hepler's LinkedIn Profile
www.316graphics.com


What segment of the T-shirt industry do you work in?


"Graphic Design (freelance)"


Tell us about your company and your role in it. What makes you/your company remarkable?

"I started 316 Graphics in 2007. I am a solo freelance graphic designer, so I find myself wearing a lot of hats in my small business. I've worked for years for different apparel corporations and now I'm living my dream of working for myself. What is remarkable about 316 Graphics is how God has made it possible and continues to provide new opportunities to use my creative talents."



Tell us about your T-shirt expertise and areas of interest.

"Most of my experience is in the children's wear industry, where cool t-shirt graphics play a big role in making the sale. I've worked to make the graphics I design appeal to the end consumer and be a major selling point for, well... making sales. Age appropriate graphics that kids want to wear is key to being successful in the children's wear t-shirt market.

Now, I'm also expanding into young men's and men's graphics where I can do more sophisticated graphics that appeal directly to my own interests. Christian apparel is an area I'm looking expand in. It's the perfect place to combine my faith and my artistic talent. Why not have cool trendy t-shirt graphics that also speaks to your faith? Who says Christian t-shirt graphics have to be lame?"


How did you get your start in the T-shirt industry?

"I first started designing t-shirt graphics for Healthtex, a children's brand sold in Kohl's, Sears, etc. Since then I've designed graphics for Target, Kohl's, Saks, Ruff Hewn, adidas, Lee, Wrangler, etc."


From where do you draw your inspiration? Motivation? Ideas?

"I do some trend shopping and do a ton of research online. I keep track of what the major brands are doing for their t-shirt graphics, but also keep my eye on indy brands and lesser known graphic designers. I keep a collection of inspiration images and organize them trends I see each season. I offer my collection of inspiration free of charge on my web site www.316graphics.com. Check out the "Inspiration" section to see what graphics are inspiring me this season -it's free! And if you sign up to my mailing list you are notified when new inspiration is available.

Specifically to my Christian t-shirt graphics, I keep a ongoing list of Biblical scriptures that inspire me and wait for a vision or idea to develop from the scripture. Sometimes I see an art style that I like and a scripture just seems to fit, other times the scripture comes first and then I find a art style and inspiration to springboard off of."



What are some challenges you currently face or have overcome in your career? Lessons learned?

"The slowing economy is a big one right now. I've noticed my corporate design work slow significantly. Early last year, I was turning down graphic projects, now I find myself networking a lot more to keep the business coming in. In my corporate past as a in house graphic designer I've seen layoffs, company sales, and closings. What I've learned that I am not in control, that prayer works, and God will provide. But that doesn't mean that you can sit on your hands! I've learned that you have to be proactive to keep yourself busy and in business. This means a lot of self promotion and networking that takes time and effort. As a one man show I have to be my own advertising, promotion and art director. When I focus on just doing t-shirt graphics I fall short on keeping my work schedule busy down the road, etc. My faith has helped me make tough decisions and is guiding my career."


What accomplishments are you most proud of?


"Honestly, going freelance and working for myself. There are a lot of pros and cons to being self-employed, but I am very proud of the blessing that it has been for me and my family. It's not for everyone, but it fits me nicely."


What advice would you offer to someone new to the industry? Any tips or trade “secrets” you want to share?


"For fellow graphic designers out there...If you have the opportunity to work in house as a t-shirt designer do it. It's a great learning experience that gives you the opportunity to learn from other fellow graphic designers in the industry. I never could have gone freelance without the experience of working for other companies. If you are an artist, learn to draw! All the graphics I do are done in the computer, but without strong illustration and drawing skills my computer graphics would suffer. I've seen great computer artist who lacked the drawing fundamentals and it showed in their work. I spend a lot of time with traditional art media and look for ways to incorporate it into a digital media. My next suggestion is learn to be a good communicator. Listen to your client and ask lots of questions. Breakdowns in communication can make design projects a joy or can make them a disaster. "


What are you looking to find in the LinkedIn T-Shirt Professionals group? What types of people do you want to connect with?

"I would like to connect with other graphic artists and t-shirt companies that are looking for freelance artists. It would be awesome to have a network of other artists to compare notes, tips, tricks, stories, and experiences."


Do you have an experience with the LinkedIn T-Shirt Professionals group you’d like to share? Have you made some valuable connections?


"I'm pretty new to Linkedin, but I hope to get more out of it."

Is there anything else you want the world to know about you or your company?

"Thanks for the interview! I hope it may be helpful to someone.
I'm available to design your next t-shirt graphic!"

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Members are welcome to complete the interview and will each be featured here for one week. If you are a T-Shirt Professional looking to make new business connections, join LinkedIn and look us up for details!
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