Press Release Optimization is the newest optimization method

Press release in simple word means an announcement about specific happenings of a company and about the launch of a new product. In this internet age, more and more people are accepting the idea that they will have to buy goods and services through the web. This is one reason why SEO or search engine optimization and other optimization methods of the web have become very popular with online site owners. Press release optimization is one of the relatively newer methods which is being implemented by many site owners to make their site rank at the top of search engines. Well to do successful business on the web, getting recognized by all the major search engines is important. Well if search engines do not recognize your site well, how do you expect to draw attention of visitors? The basic rule is that you just have to undertake press release optimization in the proper way to get maximum mileage out of this.

For press release optimization to be successful, one needs to take care of many things. The first thing is that the press release must be very well written. Well a newspaper publisher or an online publisher is flooded by press releases everyday. So the fate of most press releases is that they are discarded totally by the publisher without even a second glance. So giving an attractive title to your press release that will be used for press release optimization is half the work done. Once you catch the attention of the publisher this is half the work done. Give an equally interesting intro to your oppress release and make sure that you are talking about something new in your field of operation. Newer things are constantly happening on every field these days and this is the perfect platform for you to get recognized by all and become famous in a short time.

There are some basic errors that you should avoid while writing a press release. The sentences which you use must not be too long. This gives a completely professional look to your write up and makes it very readable. Avoid writing clichés, this is a thing of the past and now you can no longer attract attention from anyone for this. Take note that your writings do not become repetitive. This can be a huge disadvantage for you and you can end up losing on prospective clients. Press release optimization will help your company to become well known due to tall the newsworthy information which will be supplied to customers among many other things. Another important thing which you need to take care of for press release optimization is to write press releases which are keyword based. You want your business to be famous under certain name or categories and for this you can make sure of those keywords for writing the press releases.

Press release optimization needs to be done in the correct perspective to reach to meaningful conclusions. Before you go about doing this work or let a professional do the work, you just have to make sure that that you are well versed about all the different things which are related to press release optimization.

Source : http://www.cometsearchenginemarketing.com

Online PR and Press Release Optimization

Working with client PR firms to optimize press releases often generates some interesting discussion and education about writing style and keyword usage. A lot of press releases seem to be written by budding poets or ex-ad copywriters trying to be clever with the reader. This does not always bode well for keyword based ranking in algorithmic news and search engines.

On the other hand, press release spam is on the rise and many releases are being distributed with a bare minimum, if at all, editorial review. Both gimmicky and keyword stuffed press releases reduce the credibility of the wire service and the chances of your news being taken seriously.

So, what to do? Write a plain jane release that does not stand out, or stuff that sucker like a turkey with keywords galore? A talented writer should be able to incorporate keywords into a press release as well as satisfy any creative requirements for a compelling read. This is the "art" of press release optimization and also of web page optimization.

The distribution source of the release is also an important consideration. The number of "free" press release distribution services has grown on the heels of PRweb.com so it is important to decide whether you pay or use the free service - noting what type of service you want your release associated with. If a wire service sends out lots of press release spam, do you really want to be associated with that?
For reference, here is a list of wire services for distributing press releases:

* http://www.prweb.com
* http://www.prleap.com
* http://i-newswire.com
* http://www.webwire.com
* http://www.pressbox.co.uk
* http://www.24-7pressrelease.com
* http://www.clickpress.com
* http://www.przoom.com
* http://www.pr.com
* http://www.marketwire.com
* http://www.prnewswire.com
* http://www.businesswire.com

The objective of the press release should guide how aggressive you are at "optimizing" it for relevant keywords and what news wire service you use. PRweb is great for building links, and if actual press coverage occurs, that's icing on the cake.

It also matters how newsworthy your release is and how well it's written. If you have important news, definitely consider having a professional write your release.

PR News wire and Business Wire are two "traditional" and more expensive news wire services to consider for your most newsworthy announcements.

If you want media coverage, then do some homework to identify target publications and their editorial calendars. Send journalists personal emails/pitches on your story. Be succinct and include a url to the full release. Don't put the whole release inside the email. I can tell you, that is annoying!

Post an online media kit on your web site, particularly one that is managed with a blog content management system. That will make it easy for interested parties to subscribe to "what's new" about your company. Inclu
de links to past releases, past media coverage, contact info, high res photos, executive bios and links to notable employee blogs.

Keep in mind, that journalists receive an abundance of emailed press releases every day. Discouraged by the deluge of press release spam and by the sheer volume of poorly written email pitches by PR interns and recent college grads, many journalists, freelance writers and prominent bloggers are keen to search for news stories and sources in other ways.

A smart strategy for getting press coverage is to help journalists pull themselves to you by making sure you have relevant visibility in the places where they are looking. What's becoming a more efficient way for journalists to monitor topics for stories is to subscribe to RSS feeds of search results on news and blog search engines. Here are some examples:
News search engines:

* Yahoo News/Blog Search
* Google News
* MSNBC Newsbot
* Topix

Blog search engines:

* Technorati.com
* Google Blog Search
* Findory
* Feedster

Tag based engines:

* del.icio.us
* gada.be

Visibility on News search engines and bookmark sites from a keyword and tag standpoint does support the effort to gain editorial coverage, at least indirectly. Make sure your news is available to these sources and that every article or press release distributed is available as part of a RSS feed.

Other than press releases, another way to get into sites like Google news is to write articles and submit them to publication web sites and also blogs that are already getting picked up by Google newsbot. Perform a search on Google News for relevant keywords and note the sites that are getting picked up. Find out if they accept articles and press releases and submit.

Post your articles and press releases to your own site, ideally using a blog content management system, and then bookmark these articles using social book marking services and tag them with keywords. When your articles are pickedup by other news sources, be sure to bookmark those pages as well using del.icio.us, furl.net and similar services.

If you publish frequent news and articles, your news area or site might qualify as a news source for Google News. You can request Google to add your site as a news source. Keep in mind though, that Google News wants you to have an "editorial review process" and more than one person writing content. You should be adding news weekly if not daily and NOT republishing news. If you get in, Google Newsbot will hit your site very often.

Content syndication is no doubt the future for better search engine rankings and traffic to your web site. The best linking strategy is to create excellent content. Combine creative and optimization skills to create compelling, keyword relevant articles and press releases. Understand where your target audience and circles of influence get their information and be there. Make sure your content is easy to find and to syndicate by using a blog content management system to host articles and releases.

Source : http://www.isedb.com/db/articles/1287/1/Online-PR-and-Press-Release-Optimization/Page1.html