22 Social Media Marketing Management Tools

With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement.

At some point we’ll do more with individual reviews, but in the meantime, here is a list of 22 different social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web:

Shoutlet – Manages social media marketing communications with one platform for building, engaging and measuring social media. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features.

Direct Message Lab – Provides consulting, implementation and a platform (REACH) for centralized management of social media promotions & contests, advertising and measurement.

Objective Marketer - Offers social media marketing and analytics with integrated campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution, engagement reports and user management.

Wildfire Interactive - Platform for easy creation, implementation and management of branded interactive campaigns including: sweepstakes, contests and give-aways.

StrongMail Social Studio – Comprehensive social media marketing platform with a referral marketing platform, social sharing tool and campaign management application. (Disclosure: StrongMail is a TopRank client)

Sprout - Cloud-based visual authoring software used to build interactive Engage Ads and Engage Apps that deliver rich, interactive, and social content across the web and mobile devices.

Spredfast - Enterprise social media management system that allows an organization to manage, monitor, and measure its voices across multiple social media channels. Also offers a white label option for agencies.

socialTALK – allows brands to create (text, photos, videos), manage (customize workflow & approval process), publish (single source, scheduled publishing to multiple platforms) and measure (aggregated analytics dashboard) their content strategy and posting schedule.

Crowd Factory – Suite of social media marketing tools include Social Campaign, that enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI.

Awareness - Social marketing hub that centralizes social media content publishing, management, measurement and engagement. Also includes access to 7 white-labeled, best practice social networking applications.

@this moment – Built on the @this moment platform, DEC is a system for managing a brand’s presence across multiple online environments combining multimedia UGC, and a variety of real-time inputs which are distributed across social platforms including YouTube Brand Channels, Facebook Fan Pages, MySpace Brand Communities & the iPhone.

MediaFunnel – Offers a Business Social Media platform for Facebook and Twitter supporting multiple users per profile and editorial review. Includes monitoring and integrates with Salesforce.com.

Virtue – Works with clients and agencies through a Social Relationship Management (SEM) platform offering Facebook tabs & applications, a publishing feature for Facebook & Twitter and mobile solutions.

Sprinklr – Social media marketing platform and consulting services for consumer & B2B marketers as well as agencies. Provides social media audience research, acquisition, content promotion and measurement tools.

Janrain – Web based platform of tools including: Engage to make it easy for users to connect a site with their social networks, Federate to facilitate navigation across multiple web properties & partner sites with a single log-in (currently supports 16 networks), Capture to leverage user data for personalized experiences.

Sprout Social – Affordable social media dashboard, monitoring, team workflow, influencer and contact management, performance metrics and daily or weekly email summaries. Supports Twitter, Facebook, LinkedIn, Yelp and Foursquare.

Sendible – Social media marketing platform that supports 30+ networks & services offering management of: accounts/profiles, messages & content, social contacts, content discovery, engagement, blog content & promotion, monitoring and analytics. Also offers a white label version for agencies.

KickApps – Self service social media web site authoring and social content management system system supporting video, social networking, social graph & activity streams, apps & analytics. Enables web publishers and marketers to develop branded communities, social applications and interactive widgets on their websites and across the social web. Solutions for small and large business.

Postling – Local business social media marketing platform to create content, stay organized and reach customers. Currently free for small business or personal use.

pop.to Social Marketing – A social marketing suite, including feed-enabled social gestures and widgets, social dashboard, segmentation tools, influencer identification, conversion tracking and built-in friend casting.

HootSuite - Social media dashboard for managing social content and engagement on multiple networks with team workflow and statistics.

Seesmic – Web and desktop tools to manage social marketing activity on Twitter, Facebook, FourSquare, Google Buzz and Linkedin plus a plug-in marketplace for more social management options.

This list of social media marketing platforms & services “ad hoc” was compiled by bookmarking various services as they were discovered or pitched to us (we don’t reply to pitches). Here’s another useful list of SMMS was compiled in March 2010 by Jeremiah Owyang.

What social media marketing dashboards, software and management tools from the list above have you tested or use? Reviews, observations, insights and questions are greatly appreciated!

Obviously, tools are only as good as the expertise of the people using them, so TopRank Marketing is always interested in helping companies develop their social media roadmap and recommend the right supporting software for implementation.

Productive Social Media - Advanced Ways to Excel At Social Media

If you're interested in advancing your business interest, you will want to consider if a productive social media can be of help to you. Through this article, you are provided with advanced ways to enhance your social media efforts. Then armed with this information, you'll be in a better position to better use productive social media to the benefit of your business enterprise.

First of all, when it comes to productive social media, you will want to make sure that you have access to high quality equipment. Search for the latest technology for the specific social media you are seeking to implement. If you want to be involved in productive social media, you have to make sure that anything that you produce towards that end is professional and good looking.

Second, when it comes to productive social media, get feedback and advice from other business enterprises that has utilized social media in the past. You do not want to take off on a social media campaign blindly.

Third, keep in mind the productive social media needs to be one aspect of an overall, comprehensive marketing campaign. You do not want to rely on just one marketing tool in your efforts to promote your business enterprise. You can use different forms of social media or venture out into something different.

By following the suggestions pertain to productive social media, you'll be well on your way to enhancing the profitability of your business enterprise. Indeed you will be building a foundation on which your business enterprise can grow well into the future.

Source : http://ezinearticles.com/?Productive-Social-Media---Advanced-Ways-to--Excel-At-Social-Media&id=702201

What is RSS?

RSS stands for Really Simple Syndication. It allows you to see jobs, news feeds or information in real time, from sites that provide RSS as an option. On SEOVacancies - SEO, SEM PPC Jobs and Careers, once you have carried out a search for a job, you can use RSS to notify you whenever a new job that matches your search is advertised on the site. A discrete window appears on your desktop, a bit like a messenger window, to let you know that a job has been advertised. You then click on the link in the window to go straight to SEOVacancies - SEO, SEM PPC Jobs and Careers to view the job.

RSS readers are freely available for download from the internet as shareware. There are many different providers and SEOVacancies - SEO, SEM PPC Jobs and Careers does not recommend any particular reader. For more information on RSS readers, please visit the links below.

What the BBC says about RSS readers.
Top 5 RSS readers from ZDNet
Google's list of news readers.

Once you have an RSS reader installed, follow these steps to set up a notification.

1. Click on the orange RSS button wherever it appears on our site
2. You will then see a page of XML code. Copy the contents of the address window of your browser (the URL), by highlighting it and choosing copy from the edit menu, or holding down the CTRL button and pressing c
3. Open your RSS reader and click 'Add'.
4. Paste the URL you copied into the relevant field by choosing paste from the edit menu or holding down the CTRL button and pressing v
5. Follow the steps your RSS reader uses to set up new feed.
6. Remember to give it a recognisable name

You can create as many searches as you want for different kinds of jobs. Simply do another search based on different criteria and repeat the steps above.