Internal Linking
By far one of the easiest ways to stop your website from ranking well on the search engines is to make it difficult for search engines to find their way through it. Many sites use some form of script to enable fancy drop-down navigation, etc. Many of these scripts cannot be crawled by the search engines resulting in unindexed pages.
While many of these effects add visual appeal to a website, if you are using scripts or some other form of navigation that will hinder the spidering of your website it is important to add text links to the bottom of at least your homepage linking to all you main internal pages including a sitemap to your internal pages.
Reciprocal Linking
Exchanging links with other webmasters is a good way (not the best, but good) of attaining additional incoming links to your site. While the value of reciprocal links has declined a bit over the past year they certainly still do have their place.
A VERY important note is that if you do plan on building reciprocal links it is important to make sure that you do so intelligently. Random reciprocal link building in which you exchange links with any and virtually all sites that you can will not help you over the long run. Link only to sites that are related to yours and who's content your visitors will be interested in and preferably which contain the keywords that you want to target. Building relevancy through association is never a bad thing unless you're linking to bad neighborhoods (penalized industries and/or websites).
If you are planning or currently do undertake reciprocal link building you know how time consuming this process can be. An useful tool that can speed up the process is PRProwler. Essentially this tool allows you to find related sites with high PageRank, weeding out many of the sites that would simply be a waste of time to even visit. You can read more about PRProwler on our search engine positioning tools page.
Content Creation
Don't confuse "content creation" with doorway pages and the such. When we recommend content creation we are discussing creating quality, unique content that will be of interest to your visitors and which will add value to your site.
The more content-rich your site is the more valuable it will appear to the search engines, your human visitors, and to other webmasters who will be far more likely to link to your website if they find you to be a solid resource on their subject.
Creating good content can be very time-consuming, however it will be well worth the effort in the long run. As an additional bonus, these new pages can be used to target additional keywords related to the topic of the page.
Writing For Others
You know more about your business that those around you so why not let everyone know? Whether it be in the form of articles, forum posts, or a spotlight piece on someone else's website, creating content that other people will want to read and post on their sites is one of the best ways to build links to your website that don't require a reciprocal link back.
Site Optimization
The manipulation of your content, wording, and site structure for the purpose of attaining high search engine positioning is the backbone of SEO and the search engine positioning industry. Everything from creating solid title and meta tags to tweaking the content to maximize it's search engine effectiveness is key to any successful optimization effort.
That said, it is of primary importance that the optimization of a website not detract from the message and quality of content contained within the site. There's no point in driving traffic to a site that is so poorly worded that it cannot possibly convey the desired message and which thus, cannot sell. Site optimization must always take into account the maintenance of the salability and solid message of the site while maximizing it's exposure on the search engines.
Tampilkan postingan dengan label White Hat SEO. Tampilkan semua postingan
Tampilkan postingan dengan label White Hat SEO. Tampilkan semua postingan
Senin, 04 Februari 2008
Types of SEO
SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Professional SEO consultants do not offer spamming and spamdexing techniques amongst the services that they provide to clients. Some industry commentators classify these methods, and the practitioners who utilize them, as either "white hat SEO", or "black hat SEO".[20] Many SEO consultants reject the black and white hat dichotomy as a convenient but unfortunate and misleading over-simplification that makes the industry look bad as a whole.
"White hat"
An SEO tactic, technique or method is considered "White hat" if it conforms to the search engines' guidelines and/or involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White Hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
White Hat advice is generally summed up as creating content for users, not for search engines, and then make that content easily accessible to their spiders, rather than game the system. White hat SEO is in many ways similar to web development that promotes accessibility although the two are not identical.
Spamdexing / "Black hat"
"Black hat" SEO are methods to try to improve rankings that are disapproved of by the search engines and/or involve deception. This can range from text that is "hidden", either as text colored similar to the background or in an invisible or left of visible div, or by redirecting users from a page that is built for search engines to one that is more human friendly. A method that sends a user to a page that was different from the page the search engined ranked is Black hat as a rule. One well known example is Cloaking, the practice of serving one version of a page to search engine spiders/bots and another version to human visitors.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual review of a site.
Results from Black Hat and White Hat SEO Techniques
Black hat SEO techniques may quickly deliver results. However, due to the disposable nature of the domains, the results are often short term - although they can be long term.
White hat SEO techniques can take some time to implement (although not necessarily) but their results tend to last for a long time (although, again, not necessarily).
It's true to say, then, that both black hat techniques and white hat techniques can generate both short term and long term results for clients, whether results are measured in terms of rankings, traffic, conversion or profit. However, do the ends always justify the means? I don't think so. I believe that by continuing to condone black hat techniques the SEO industry is setting itself up for failure and sleepwalking into oblivion. The following two articles, Ethical Search Engine Optimization Explained and Search Engine Optimization and The Law, will expand upon this belief.
What Is Blue Hat SEO?
At the moment, BlueHatSEO.com is the only website on the Internet that is completely dedicated to the art of Advanced SEO. Blue Hat SEO is essentially the study of advanced Internet marketing and search engine optimization techniques. Blue Hat SEO covers the advanced knowledge of both Black Hat and White Hat SEO. Everything on BlueHatSEO.com will assume that the audience knows and understands the basics of SEO and Internet marketing. If it helps, think of BlueHatSEO as the creative aspect of SEO.
Blue Hatters use their knowledge of the search engines and other marketing practices to twist and manipulate them in a creative and original way to best benefit their sites.
The concept of Blue Hat SEO rose out frustration in the lack of advanced SEO knowledge made available to webmasters. The motive behind this site is to inspire other webmasters to copy and mimic it in hopes of creating more resources for the advanced search engine marketer. We want to create a venue where knowledgable webmasters can share and present their ideas and techniques. This, in hope, will lead to other sites dedicated to the art of advanced SEO tactics. Until this goal is reached enjoy the content!
"White hat"
An SEO tactic, technique or method is considered "White hat" if it conforms to the search engines' guidelines and/or involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White Hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
White Hat advice is generally summed up as creating content for users, not for search engines, and then make that content easily accessible to their spiders, rather than game the system. White hat SEO is in many ways similar to web development that promotes accessibility although the two are not identical.
Spamdexing / "Black hat"
"Black hat" SEO are methods to try to improve rankings that are disapproved of by the search engines and/or involve deception. This can range from text that is "hidden", either as text colored similar to the background or in an invisible or left of visible div, or by redirecting users from a page that is built for search engines to one that is more human friendly. A method that sends a user to a page that was different from the page the search engined ranked is Black hat as a rule. One well known example is Cloaking, the practice of serving one version of a page to search engine spiders/bots and another version to human visitors.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual review of a site.
Results from Black Hat and White Hat SEO Techniques
Black hat SEO techniques may quickly deliver results. However, due to the disposable nature of the domains, the results are often short term - although they can be long term.
White hat SEO techniques can take some time to implement (although not necessarily) but their results tend to last for a long time (although, again, not necessarily).
It's true to say, then, that both black hat techniques and white hat techniques can generate both short term and long term results for clients, whether results are measured in terms of rankings, traffic, conversion or profit. However, do the ends always justify the means? I don't think so. I believe that by continuing to condone black hat techniques the SEO industry is setting itself up for failure and sleepwalking into oblivion. The following two articles, Ethical Search Engine Optimization Explained and Search Engine Optimization and The Law, will expand upon this belief.
What Is Blue Hat SEO?
At the moment, BlueHatSEO.com is the only website on the Internet that is completely dedicated to the art of Advanced SEO. Blue Hat SEO is essentially the study of advanced Internet marketing and search engine optimization techniques. Blue Hat SEO covers the advanced knowledge of both Black Hat and White Hat SEO. Everything on BlueHatSEO.com will assume that the audience knows and understands the basics of SEO and Internet marketing. If it helps, think of BlueHatSEO as the creative aspect of SEO.
Blue Hatters use their knowledge of the search engines and other marketing practices to twist and manipulate them in a creative and original way to best benefit their sites.
The concept of Blue Hat SEO rose out frustration in the lack of advanced SEO knowledge made available to webmasters. The motive behind this site is to inspire other webmasters to copy and mimic it in hopes of creating more resources for the advanced search engine marketer. We want to create a venue where knowledgable webmasters can share and present their ideas and techniques. This, in hope, will lead to other sites dedicated to the art of advanced SEO tactics. Until this goal is reached enjoy the content!
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