SEO - 5 Tips To Get Your Website Indexed By Search Engines

Author: Cheow Yu Yuan

In order to rank high on search engines, first of all you need to allow search engines to find your website. Search engines use a program known as Spiders to locate new website. When spiders find your website, they will indexed your site and store it in their databases. However, for newer sites, sometimes it is hard to get indexed by them.

What many people do is to manually submit their sites to Google and Yahoo, and what I can tell you is that there is no need to do that. Let me share with you 5 tips to get your website indexed by search engines quickly:

1. Include a sitemap.xml file in your root directory. This xml file consists of the URLs of all pages on your site which will facilitate crawling of your website by spiders. Once you have uploaded it to your root directory, you should set up a Google Webmaster account and point the sitemap.xml to it.

2. Get rid of any roadblock that prevents spiders from reading the content of your site. If your website is a coded entirely on flash or frames, it is hard for spiders to crawl your website. If they do not crawl your website, your site will not be indexed and it will not appear on the organic listings of search engines.

3. Submit your site to social bookmarking platforms. The best way to get your site noticed by search engines is to let them naturally stumble across it. One way is to submit your site to popular social bookmarking platforms like Digg, Reddit, and StumbleUpon. Spiders usually visit these sites multiple times in a single day. This is why if you bookmark your site, you stand a very high chance for it to be found and indexed.

4. Get a backlink from a website with high PageRank (PR). Getting a high PR backlink to your site definitely paves the way for successful indexing and possible good organic rankings on search engines. Directory linking and submission is one of my favourite ways to get backlinks. Target those directories with high PR and submit your website to them. Some of the popular directories such as Yahoo may require you to pay, which I think will be well worth the money.

5. Write articles and submit to popular article directories. Article marketing is a great way to get your site indexed by search engines, as well as generate good traffic to your website. Include a link to your site in your articles and submit them to popular article directories like EzineArticles and GoArticles. Spiders visit these directories often and once they crawl your article, they will follow the link in it and find your website.

Getting your site indexed by search engines is definitely a must in order to have good organic rankings for your site. So, try out the tips above and get your site indexed now!

About the Author:

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing SEO SingaporeSEO at www.optimalonlinemarketing.com

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Taking Your PPC Campaigns To The Next Level With Speed PPC

Author: Alan Largo

Most likely, you already have a solid idea of what Pay Per Click or PPC is. You know that it is a method of advertising your business and targeting the right market. You also know how important this method is to your success and you are looking for PPC management tools to help you make the most of your advertisements.

The good news is that PPC management tools can actually make your life easier. Depending on which tool you choose to use and there are many to choose from, you can enjoy a full range of benefits. What is more, using the right tools can actually help you save a great deal of both time and money. What could be better?

Now, you may be wondering what can PPC management do to help you save time and money? This is a great question and one that has an even better answer. Before we get into the benefits of these tools, think about how to work your PPC campaigns now.

In other words, how much time does it take you? Well if you think about it, the answer is too much! You have to research the right keywords, figure out your budget, find the keywords that work within the budget, and so much more. It can become quite a cumbersome process.

This is very time consuming and what is even more, if you are choosing the wrong keywords, you could be losing money at the same time. The right PPC management tools will help you in all of these areas, cutting the time in half you spend focusing on your campaigns in a lot of cases. These are extremely helpful if you have more than one campaign which can take a great deal of your time trying to manage and organize all of your campaigns.

There are many benefits to such tools as these. For example, you can set your budget for advertisements and the right tool will focus on this budget when making bids. They can also help you with your rate of conversion, managing your accounts and profit margins, as well as work with many different search engines at the same time.

The right PPC management tools can also help you get the right traffic you are looking for, identify the most appropriate keywords and change the strategy used dependent upon the search engine used. Without these tools, your PPC campaigns could be suffering. Your business could be suffering, which means much less profit for you and less sales altogether.

About the Author:

Alan Largo is the creator and administrator of Speed PPC and strives to assist others identify with an ever-expanding internet marketing presence through informative reviews. You're invited to visit Speed PPC to read his most recent article review.

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Turn Your Paid Search Campaign Into a Laser Guided Missile with Negative Keywords

Author: Jerry Work

The best way to guarantee that you receive high quality, targeted traffic from your pay per click campaigns is to use only exact match keywords. This works fine if you are competing in an industry in which there is excess available keyword inventory, or when your budget is very limited. Often, however, due to strong competition for the top keywords or limited keyword inventory, you will need to use a more broad strategy. This opens you up to the possibility of having your ads displayed for non-relevant searches. The way around this problem is to use negative keywords to fine-tune you campaigns.

Negative keywords are keywords you specify that should not be included in search queries that trigger your ad. For example, if you provide services in one particular city but not another, you could use negative keywords to exclude your ad from being displayed from searches that contain the city where you do not do business.

Another example would be if you offer language translation services. If you run ads for the broad match keyword "Chinese symbols", chances are very good that you will generate a lot of traffic from people looking to have words translated into Chinese symbols for decorative purposes such as tattoos. So a good negative keyword in this instance would be "tattoo" because it would filter out people looking for Chinese symbols for tattoos, as opposed to more serious business matters.

As you run your campaign, it really helps to know what keywords people are actually using that trigger your ad at inappropriate times. In Google, you can generate a search query report that will provide this information. Run the report and then examine it for search phrases that triggered your ad that should not have. Then add those negative keywords to your account. Google lets you add negative keywords at the account or campaign level. If the keywords are ones for which you NEVER want your ad to display under any circumstance, then you should add it at the account level.

Use negative keywords to fine-tune the traffic that your web site receives via paid search. It will allow you to operate under a more broad strategy, but still limit your traffic to that that is the most appropriate. It is a power strategy that will help you improve your paid search return on ad spend by better focusing your marketing dollars.

Focus is the key to success in any type of marketing. If you broadcast your marketing message to the whole world, via mass distribution channels (or the Internet), you are going to be paying for a lot of set of eyes and ears that have no interest in your product or service. That is the advantage that search engine marketing has over traditional marketing to start with. When negative keywords are added to the equation, it increases the focusing process even further, turning your marketing message into a laser guided missile that only attacks the very best, most targeted prospects. It's a technique you should start using today.

About the Author:

Jerry Work is president of Work Media, LLC, http://workmedia.net, a search engine marketing firm based in Nashville, and author of Scientific Search Engine Marketing: Maximizing Your Pay per Click Return on Investment.

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