New products on the way at Cafepress
The first session at the Cafepress Connect Conference in San Francisco covered all things related to merchandise.
Here are my notes from that session:
New stuff on the way, hopefully before Christmas
- Products with more color
They had a rack of the actual garments for us to see and touch. My favorites were the brown T-shirt and black/dark colored long sleeve shirts. Very nice, thick material. Lots of great colors I saw and even more are on the way.
Coming soon to Cafepress merchandise:
- Plus sizes with a larger print area
- More high volume/high revenue products
- More rapid release cycles (more products added faster)
- Focus on quality
- Likely a Good/Better/Best strategy to categorize different grades and levels of quality in garments
Cafepress Branded line of garments
They are working on a Cafepress branded line (Cafepress will actually manufacture their own garments)
This new CP line will:
- Alleviate inconsistencies in sizing
- Ensure quality
- Include trend conscious colors not available through major manufacturers.
- Include styles not available through the wholesale market
Top 10 selling products on Cafepress (in no particular order)
T-shirt (men’s style)
Hooded sweatshirt
Baseball Jersey
Women’s Tee
Small mug
Baby Doll
Jr. Ringer Tee
Bumper Sticker
Large Mug
Ringer Tee
Helpful Hints:
- Create product specific images (make your image fit the product)
- Follow full bleed guidelines
- Learn about transparency (more dark colored shirts on the way)
- Create products that will address your audience
Q & A:
Someone in the audience brought up American Apparel and asked about sweat shop free garments. ALL of Cafepress garments are sweatshop free.
It was asked if we’d ever be able to put white ink on other colors of shirts (not just black). Answer was, “yes, eventually.”
There will be new great merchandise by the end of the year.
Technorati Tags: cafepress, conference, merchandise, t-shirt, print on demand
