This gem of an article is quite lengthy, but worth the read. I've already added it to the learning resources section at the right for future reference.
The author covers a whole host of ideas for getting your website off the ground. Some conventional, some more creative & some just plain different ideas I hadn't heard of before, like branding free email accounts so others don't "steal" your company name and water down your brand or paying someone to walk around with your logo "tattooed" to their forehead.
But most of it's practical advice and can be applied especially well to Cafepress shopkeepers who are starting out and are not sure how to market their products on a small budget.
Categories covered in the article:
• Branding in the Blogosphere
• SEO and Reputation Management
• Social Media/ Bookmarking/ Wikis/ E-Profiles
• Additional Linkbuilding
• Usability, Accessibility and Design
• Personal Communication
• Going Viral to Develop Your Brand
• More Unconventional Ideas - Online
• Unconventional Ideas - Offline
• Resources + References
Thanks to Fricka from Tips and Tricks for T-shirt Entrepreneurs for posting about this!
