Senin, 07 Mei 2007
Video: Start to finish, how T-shirts are printed by Spreadshirt.com
Sure you have to keep some things secret, or your competitors may use it against you. But I was impressed to see Spreadshirt sharing a look at their facility and the process of creating T-shirts when ordered through Spreadshirt.com. Thanks to tcritic.com for posting this.
There's been a lot of talk in the Cafepress community lately about transparency. Shopkeepers want to "see" more of what's going on behind Cafepress' doors. With the formation of a community council, they hope to achieve that. But maybe this type of video campaign, if done by Cafepress, would also help the shopkeeper (and shopper!) community get to know them better.
Enjoy the video. It's well done, short, sweet, interesting and a great PR move by Spreadshirt.