Each search engine uses its own very specific algorithm for indexing Web pages. All the major search engines keep updating their search algorithms quite often to give their searchers looking for the best experience. Place your site in the search results pages depends on it is the calculation of algorithm. These algorithms are not changed, but everyday develop in an intelligent and precise. Nevertheless, the emphasis is on the meta-tags of the site.
This meta tags are not visible when someone searches your site, but the search engines read this meta-tags and decide that instead of a Web page in its search results pages. It does this by the relevance of meta-tags in them and with its contents. The most important Meta tags are the title, description and keywords. The first thing a search engine looking for is the search for a meaning in these meta-tags by looking at the search terms in them and secondly, it looks the relevance of the keywords that are in these meta-tags with the content of the page.
The title tag
The title is the most important meta tag of your site. This is the first thing on a web page, and this is for both your visitors and especially to the search engine. Therefore, given the extremely important during the search engine optimization is the reflection.
It is always displayed on the left side of the upper bar in the browser window. This day should include the most relevant keywords about your business. If the main keywords are here in your Web site is sure that an increase in a search request.
Most websites use their company name in the title, in fact, is not something desirable. Because no one usually looks for a company name, unless it is very well known, or some multinational giant.
The perfect title tag should be something between 10-70 characters. It is not that we no longer a title, but the search engine would ignore the longer part of the title.
The title tag should provide for the visitors (people looking for your business or services) and the first search engines second. This should motivate a click and obviously in favor of the search engine indexing.
Different title tags should be for each page on your site with its own key words that relate to the respective side.
Description day
The description should days in such a way that they talk about the website content in just one or two sentences.
They should be short and clear, that your visitors get a close idea to your site by reading this in a short time.
The description should days from 100 to 200 characters long. The description meta tag also has a major role in the SEO your side. This day shows the information to a search engine results page (SERP) after a search is performed by a user. So, this should be like this, the concise summary of your page. Most search engines truncate more description. Remember that while writing this day.
As stated above each side should have a different description day in accordance with the contents holds. This day has some impact on the ranking of your site in search engine results. The search engine will read the description day and check whether the keywords or search terms with your title tag and content of your site. My proposal is the first sentence or two from the contents of your site and use that for the meta description content.
Add the most important records with the appropriate content of these pages in description day filling the day with more keywords. Remember that the meta-tag description of a Web page should look not only a set of keywords, but should be an informative and concise summary of your website.
Keywords day
The most sought technology in search engine optimization process is keyword optimization. But at the same time, if keywords are too often repeated, chances are that the site is marked as "spam". "However, if your target key word is not enough, their placement is not optimized. So, with the current algorithms , The really smart and intelligent include only the relevant keywords you want to target and ensure that they are in the content.
Use variations of a keyword such as watches, clocks, wristwatches, etc. They are easily changed keywords and still not make sense to the search for their repeated in the day.
Geographic information (name of the country, town or city), which reflect keywords. Sometimes it plays a major role in the search for a location-based business. Or, even brand names, model name of a product can be used in this day. It also helps when a search is made for a specific product or brand model.
Search engines different weights on the keywords to their positions in HTML tags in the content. For example, if a keyword is used in this present day is heading in the day, even more important especially if the same is in H1-day.
Write your old tags to the images and text links used on the page, so that there is at least a cue from the keyword tag. But, remember the same should look only with the corresponding image or the hyper-link, for which it was written.
The contents have all your keywords. The aggregate keyword density (all search terms, the keyword-day) should be between 20% to 30%, but not less than 5% of the best results optimized. However density for a single keyword should not be less than 2% and higher than 6%. The best is about 5% with the main keywords and 2%, followed by keywords.
The meta tags should be fine tuned with the content and a good relevance is to say between them with a perfect balance between the target group and the search engines.
This meta-tags were really very un-carefully by the spammers, if we are committed to use them methodically with the due respect, I hope, we should be able to create ever-growing web traffic on our sites.
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