One thing that is extremely important to point out is that the KEI "Keyword Effectiveness System" is completely different in Wordtracker than in Keyword Universe. I'm not saying that one is better than the other. They are just different. KEI is only brought about as a mathematical equation and is the ultimate means for making decisions. It is just a tool. The KEI in Wordtracker is 0 (being a weaker opportunity) to 400 being a better opportunity and generally the higher the better. However, in Keyword Discovery the KEI runs from 1 to 10 with 10 being the highest.
For a long time readers have wanted to be able to get more accuracy in terms of what true volume a keyword is searched for. Of course nothing is ever absolutely perfect but here is the area I want you to take a look at inside of Keyword Discovery if you are a member.
If you are not a member you can sign up for a free trial at Keyword Discovery here.
Would you like to see some pretty interesting results concerning volumes and break down of data for "industry related terms."
Then check out Keyword Discovery's Industry Terms Methodology:
* The search terms extracted are then presented in the "Query" column. * The "Searches" column reports the number of searches from the Global Premium KeywordDiscovery database for that search term. * The "Volume" indicates the percentage of clicks that all the web sites in this DMOZ category receive from each search term.
For example:
Under the heading of "recreation" I chose the term "Birds" which has a volume of 1.22% under the "recreation category." This means 1.22% of all websites categorized under the recreation category are receiving traffic from the keyword, "birds".
When I click on the word "birds" I get a further breakdown that included terms like:
* birds * pet birds * wild birds * birds of prey * humming birds * etc..etc
From this list I chose to click on the phrase "humming birds."
Keep in mind that the volume figures from the industrial terms in Keyword Discovery are calculated by analyzing actual traffic received by sites in this category. This means that it only includes successful searches. This also means that many search terms are not included in this Industry Term database in cases where successful searches, resulting in click throughs to websites that are not indexed by DMOZ. But the information is excellent.
Also note that you can literally look at historical data to analyze trends. Of course some people's search habits change and some things never seem to change. Any way you look at it, the historical data is fascinating.
Next, we click on the phrase "humming birds" again and Keyword Discovery begins showing us some mild behavioral interests such as users seem to want to know more about how to attract humming birds or pictures of humming birds or even about humming birds from a specific area...like Taiwan.
Don't forget you can dig fairly deep and for any phrase you can see the historical data or the trends too which is extremely helpful. Try it for yourself and you'll see what I mean.
What I like most about this Keyword Discovery interface is that within seconds you can identify "historical trends" very easily plus you are looking at genuine volume as opposed to just a figure generated by some math equation.
Watch for some very light revealing behaviors, but the ability to identify peak trends based on seasonally related promotions is exceptional. For this example, I chose something random from the list, but give this feature a whirl around something like Christmas or Halloween or Mothers Day or the 4th of July and I think you'll begin to see it's value for seasonal promotions.
Did I miss anything?
I am sure I did, but I intend on writing much more about many of the features available in Keyword Discovery. I hoped you enjoyed this brief tutorial on Keyword Discovery. There will be much more in the future.
John Alexander is Co-director of Training at http://www.SearchEngineWorkshops.com offering live, SEO Workshops with his partner SEO educator Robin Nobles, http://www.onlinewebtraining.com. John has taught SEO skills to people from 87 different countries world wide. John is also Director of Search Engine Academy http://www.searchengineacademy.com
