Page Optimization
This process is to make sure that your website works in the most effective way possible in relation to search engines.Take this steps to optimize your page:
* Your keywords must be in your page title. Put the most important keyword phrase close to the beginning of the page title. Do not put your site title on every page of your site unless you are really trying to brand that name. In that case, it still is usually best to place the site name at the end of the page titles.
• Make your site titles shorter. Shorter titles are usually better than really long ones.
* Use keyword phrases in the page title instead of simply keywords. Using keyword phrases in the page title can help you pick up multiple search phrases. For example, professional forex traders and brokers services helps me obtain good rankings for (1) forex traders, (2) forex brokers , (3) professional forex, and (4)professional forex services.
* Meta tags are not very important, but they can help you in some cases.The meta description should be a sentence to a paragraph describing the page contents.Make sure you write great meta description as the meta tag can be seen in the search results. Grab the human eyes there
* The meta keywords tag is probably not worth the time to make, but if you do make one, it should contain your primary keyword and its common misspellings and synonyms.Each keyword phrase in the keywords tag should be comma separated.
• Use a single, descriptive H1 header on your page containing the keyword phrases similar to those you targeted in the page title.This helps reinforce the page title.
* Use descriptive subheaders (H2 or H3) before every paragraph or every few paragraphs. This improves usability and helps define what the page is about to search engines without making the page look like it was written for a search engine.
* Use bulleted lists and bolding to break up content and make it easier to read.
* Write your content for human consumption. If you write exclusively for search engines, the pages will read poorly and nobody will want to look at them.
Home Page Optimization
In addition to page optimization for search engines, it is also important to optimize your site's home page for customers in order to make sure it functions efficiently.
* Make sure your home page builds credibility and directs consumers to the most important parts of your site.
* Target your most competitive keyword phrase with the home page or with a page that is directly linked to from the home page.
* Link to the major theme pages from your home page.
* Link to your home page from every page of your site. Include your site name and/or the home page's primary keyword phrase in the text links pointing to it.
• If you think your site is being filtered out of the search results for being too focused on a word or phrase, you may want to make the link to your home page just say something like "home".
Site Optimization
Your home page is just the starting point for what will probably be a very multi-layered and multifaceted website. As such, it is important to look at every page your site contains to ensure a cohesive, streamlined design that works well with search engines as well as customers. Keep the following in mind:
* Use text-based navigation.
* If you use graphic navigation, use descriptive alt text for your image links, and link to your primary pages from every page of your site using footer text links.
* Use descriptive/keyword-rich breadcrumb navigation to help search engines understand the structure of your site.e.g., home page link(use keywords in it) > level 1 > level 2 >page I am on now
* Use a site map to help search engines spider through your site.
* Whenever possible, use descriptive text when linking between pages of your site.
* Link to other resources that improve your user's experience. If you reference research and trusted sources within your content, readers will think of your content as information, rather than simply being sales-oriented.
* Deep link to related articles and content from within the active content section
of your page copy.
* If you want your site to convert, assume many site visitors will ignore the global navigation. Actively guide people toward conversion from within the active content area of your website.
• Use CSS to improve the look and feel of your pages.Put it in an external file.
This process is to make sure that your website works in the most effective way possible in relation to search engines.Take this steps to optimize your page:
* Your keywords must be in your page title. Put the most important keyword phrase close to the beginning of the page title. Do not put your site title on every page of your site unless you are really trying to brand that name. In that case, it still is usually best to place the site name at the end of the page titles.
• Make your site titles shorter. Shorter titles are usually better than really long ones.
* Use keyword phrases in the page title instead of simply keywords. Using keyword phrases in the page title can help you pick up multiple search phrases. For example, professional forex traders and brokers services helps me obtain good rankings for (1) forex traders, (2) forex brokers , (3) professional forex, and (4)professional forex services.
* Meta tags are not very important, but they can help you in some cases.The meta description should be a sentence to a paragraph describing the page contents.Make sure you write great meta description as the meta tag can be seen in the search results. Grab the human eyes there
* The meta keywords tag is probably not worth the time to make, but if you do make one, it should contain your primary keyword and its common misspellings and synonyms.Each keyword phrase in the keywords tag should be comma separated.
• Use a single, descriptive H1 header on your page containing the keyword phrases similar to those you targeted in the page title.This helps reinforce the page title.
* Use descriptive subheaders (H2 or H3) before every paragraph or every few paragraphs. This improves usability and helps define what the page is about to search engines without making the page look like it was written for a search engine.
* Use bulleted lists and bolding to break up content and make it easier to read.
* Write your content for human consumption. If you write exclusively for search engines, the pages will read poorly and nobody will want to look at them.
Home Page Optimization
In addition to page optimization for search engines, it is also important to optimize your site's home page for customers in order to make sure it functions efficiently.
* Make sure your home page builds credibility and directs consumers to the most important parts of your site.
* Target your most competitive keyword phrase with the home page or with a page that is directly linked to from the home page.
* Link to the major theme pages from your home page.
* Link to your home page from every page of your site. Include your site name and/or the home page's primary keyword phrase in the text links pointing to it.
• If you think your site is being filtered out of the search results for being too focused on a word or phrase, you may want to make the link to your home page just say something like "home".
Site Optimization
Your home page is just the starting point for what will probably be a very multi-layered and multifaceted website. As such, it is important to look at every page your site contains to ensure a cohesive, streamlined design that works well with search engines as well as customers. Keep the following in mind:
* Use text-based navigation.
* If you use graphic navigation, use descriptive alt text for your image links, and link to your primary pages from every page of your site using footer text links.
* Use descriptive/keyword-rich breadcrumb navigation to help search engines understand the structure of your site.e.g., home page link(use keywords in it) > level 1 > level 2 >page I am on now
* Use a site map to help search engines spider through your site.
* Whenever possible, use descriptive text when linking between pages of your site.
* Link to other resources that improve your user's experience. If you reference research and trusted sources within your content, readers will think of your content as information, rather than simply being sales-oriented.
* Deep link to related articles and content from within the active content section
of your page copy.
* If you want your site to convert, assume many site visitors will ignore the global navigation. Actively guide people toward conversion from within the active content area of your website.
• Use CSS to improve the look and feel of your pages.Put it in an external file.
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http://www.tjgroupforex.com
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