• Brian Buser
• Co-Founder, Shirt Shack
• Brian Buser's LinkedIn Profile
• http://www.facebook.com/apps/application.php?id=18119779549
What segment of the T-shirt industry do you work in?
"Marketing of Cafepress shops."
Tell us about your company and your role in it.
"Shirt Shack is a Facebook application that allows people to easily import their Cafepress designs into Facebook. Users of the app promote the designs by displaying them on their profiles and sending them as virtual gifts to friends. This is similar to the extremely popular apps Bumper Sticker and Pieces of Flair. Additionally, the designs in Shirt Shack link to marketplace pages in Cafepress, which enables interested app users to buy the shirts directly. So users’ Cafepress sales will grow as their designs are shared throughout Facebook."
What makes you/your company remarkable?
"Shirt Shack is bringing together the very active Cafepress and Facebook communities in a way that has not been done before. Facebook has over 175 Million users; each of which is a potential t-shirt buyer. But before Shirt Shack, there was no easy way for Cafepress designers to promote their designs within Facebook."
From where do you draw your inspiration? Motivation? Ideas?
"We're just solving a need in the marketplace. The other Shirt Shack Co-Founder, Tom King, and I both have Cafepress shops and use Facebook daily. We figured there should be a way to promote our designs to the Facebook community. So, we designed an app that would not only accomplish this, but also be fun for the average Facebook user who is not a t-shirt designer."
What are you looking to find in the LinkedIn T-Shirt Professionals group? What types of people do you want to connect with?
"The app has only recently been released to the public. So we are calling on the t-shirt design community to help build up the collection of designs in Shirt Shack. Early users of the application will have a chance to have their Cafepress designs highly visible in the app."
Is there anything else you want the world to know about you or your company?
"Our goal is to create an app that helps designers increase sales in Cafepress. We'd love to hear your feedback of any kind. People can get in touch with us in our Facebook group. Everyone is welcome!"
Join the group here: Shirt Shack
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