When you only have a few lines available to write a short ad about your company, you want to make it effective as possible.
Here are a few quick tips to keep in mind when writing ads for the web.
Ask yourself, What makes my product...
Useful? How will my customer use my product?
Relevant? Why should my customer care?
Different? What makes my product or brand any different from my competition?
Better? What makes my product better?
Also, be sure to use action words to call your potential customers to action. Examples of action words are:
Select from...
Access to...
Save now...
Find...(the perfect gift, etc.)
Register for...
Join our...
Shop from...
Order now...
Hopefully that will help get the ball rolling if you're wondering where to start when writing your ad or product description. Do you have any tips you'd like to share? Methods that work for you?
