Off-page SEO refers to all the optimization techniques on the site. This means that the search engines will rank your site on the basis of which is a link to your website. Gone are the days when all you had to do was exchange links with a few hundred sites and your website would sky rocket in the rankings. For a good optimization of the page, you must plan carefully. For starters, try to get a link to your site from sites or authority respected. These sites have a very good page rank factor with search engines. Page rank is awarded a grade compared to websites. A top rank or PR is very valuable and a way to obtain links from these sites may be the biggest boost to your efforts to optimize the page.
Try to find sites with the authority with a similar theme to your website and try to get a one-way link to your website. You may have to pay for this service, but it’s worth. Also, try to exchange links with a few carefully chosen sites that are related to your site in terms of content. It is also important to be linked with a number of sites more or less the ranking of the page. This proves to search engines that your link building purposes are based on ties of your website and are not determined by the ranking of the page only.
Whenever you exchange links with a website or attempt to obtain oneway links, be sure to vary your main text. If you use the same text, search engines leads to the conclusion that you paid for pages link to your website, or even worse, suppose your site is a site of spam. Take lots of content on your website is also a very good idea because it allows a deep link to your site. Deep linking is when a site not only of links to the index page of your site, but also several pages of your site.
You can significantly increase your page optimization off marketing efforts with the article. Well written articles can provide one-way links from sites the authority is a matter of days. If your articles provide links to the inside pages of your website with varying link text, you can also achieve the goal of connecting and depth varying link text. To get the best results by using article marketing, writing at least eight articles, each targeting another keyword and major variables, each containing a text link. Distribute these articles to a few major article directories over a period of three to four weeks. This will attract traffic to your site and increase your rank off the page, all at the same time.
Search engines also value the length of time necessary to establish links. If you get all your links in one day, it means a red flag with search engines. Take time to construction related to the quality of your site. Spread your article marketing over a period of a few weeks. Try to get free listed directory. These directories take several months to approve and publish your site, so that helps to slow link building.
Finally, using Web 2.0 technologies to get links to your site. There are several sites like Digg, Delicious, Facebook, MySpace and even Craigslist. These sites also provide a lot of man and the movement are great ways to get your website listed off the page as well as the optimization of traffic gain. Be careful and follow the rules when you use these sites to avoid your post being removed. It is well worth the effort.
Source : http://www.bloggeraz.com/seo-tactics-to-rank-favorably/