"Your competition is a back button away"
This profound little gem of wisdom & common sense is something I heard at Affiliate Summit this June from an SEO (Search Engine Optimization) presentation by Will Reynolds.
Keep this quote in the back of your brain at all times. When you think your site is perfect, remember to stay humble and always assess is't appeal, useability, design, content and findability because your competition is closer than just around the corner or down the block, it's literally a click away!
